No one tests the emotional reactions of shoppers to labels and other brand imagery more comprehensively than Label Analytics.
Why should you care?
Because 95% of consumers buy based on emotions.
(Gerald Zaltman Harvard Business School 2003)
Label Analytics answers a big question that retailers don’t have an answer to:
‘Is there a targeted consumer and how will the product perform in a competitive set?'
Steve Billey - Director of National Accounts, Bronco Wine Co.
RETAILERS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
WINERIES Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
DISTRIBUTORS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
These days the label has to tell the story — and I’m not talking about words. Impression is everything at the shelf.
In the end, the shopper’s vote is the ONLY one that counts.
Bob Gibson, Leadinspired.net Former VP/CMO , ABC Fine Wine & SpiritsThe research from Label Analytics was really helpful because it identified which of two potential label designs is more likely to appeal to consumers within our target audience.
Caitlin Vartain - General Manager, Jamieson Ranch Vineyards Winery (WX Brands)I use Label Analytics’ findings all the time in distributor meetings.
People need more insights, and even on-premise buyers are becoming more data-driven.
Tawnya Falkner - Owner, Le Grand Courtâge