Label Analytics shopper response data answers the one big question that retailers don’t have an answer to:
‘Is there a targeted consumer and how will the product perform in a competitive set?’
These days the label has to tell the story — and I’m not talking about words. Impression is everything at the shelf.
In the end, the shopper’s vote is the ONLY one that counts.
The research from Label Analytics was really helpful because it identified which of two potential label designs is more likely to appeal to consumers within our target audience.
The report was exactly what we needed. The study has helped highlight existing brand strengths while allowing us to zero in on specific challenges to address and improve rather than executing complete label re-design.
I use Label Analytics’ findings all the time in distributor meetings.
People need more insights, and even on-premise buyers are becoming more data-driven.
We use our Label Analytics’ wine label saleability data in our private label sales to retailers as we have no Nielson data or Wine Enthusiast data.
80% of wine brands on shelves would sell better with stronger labels.
The challenge we face in the wine sector is implementing good practice.
Label Analytics provides sound research results.
They research and understand consumer behavior.
If you want to learn more about Label Analytics as well as how wine label testing works then this is the place for you to find answers.