(Gerald Zaltman Harvard Business School 2003)
Label Analytics answers a big question that retailers don’t have an answer to:
‘Is there a targeted consumer and how will the product perform in a competitive set?'
These days the label has to tell the story — and I’m not talking about words. Impression is everything at the shelf.
In the end, the shopper’s vote is the ONLY one that counts.
The research from Label Analytics was really helpful because it identified which of two potential label designs is more likely to appeal to consumers within our target audience.
I use Label Analytics’ findings all the time in distributor meetings.
People need more insights, and even on-premise buyers are becoming more data-driven.