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Label Analytics Saleability ResearchSM helps retailers, wineries, and distributors detect weak labels before they sink sales.

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Label Analytics shopper response data answers the one big question that retailers don’t have an answer to:

‘Is there a targeted consumer and how will the product perform in a competitive set?'

Steve Billey - Director of National Accounts, Bronco Wine Co.

These days the label has to tell the story — and I’m not talking about words. Impression is everything at the shelf. 

In the end, the shopper’s vote is the ONLY one that counts.

Bob Gibson, Leadinspired.net Former VP/CMO , ABC Fine Wine & Spirits
Tell me more about how retailers are benefiting from wine shopper research data

The research from Label Analytics was really helpful because it identified which of two potential label designs is more likely to appeal to consumers within our target audience.

Caitlin Vartain - General Manager, Jamieson Ranch Vineyards Winery (WX Brands)

The report was exactly what we needed. The study has helped highlight existing brand strengths while allowing us to zero in on specific challenges to address and improve rather than executing complete label re-design.

Marketing Director at a WBM Top 20 winery,
Tell me more about how wine label research is enhancing saleability for wineries

I use Label Analytics’ findings all the time in distributor meetings.

People need more insights, and even on-premise buyers are becoming more data-driven.

Tawnya Falkner - Owner, Le Grand Courtâge
Tell me more about how evidence of saleability can reduce retailer barriers

We use our Label Analytics' wine label saleability data in our private label sales to retailers as we have no Nielson data or Wine Enthusiast data.

Anonymous Name, Anonymous Company
Tell me more about how wine label saleability research delivers confidence before a single sale is made at retail

80% of wine brands on shelves would sell better with stronger labels.

STOP GUESSING

START TESTING

John Lawlor CEO, Label Analytics
Tell me more about Label Analytics' Services and Pricing

ABOUT LABEL ANALYTICS

The challenge we face in the wine sector is implementing good practice.

Label Analytics provides sound research results.

They research and understand consumer behavior.

Prof. Damien Wilson - Hamel Family Chair in Wine Business, Sonoma State University
Tell me more about the benefits of wine label saleability research
Label Analytics detects weak labels
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WINE LABEL RESEARCH FAQ

If you want to learn more about Label Analytics as well as how wine label testing works then this is the place for you to find answers.

Take Me to the Wine Label Research FAQ