Price is a key indicator of product quality and is an important contributor to purchase interest. Recognizing this, every Label Analytics study measures purchase interest twice. First, we measure purchase interest without showing [...]
The past two years have been quite a ride for the private label industry. A good ride. According to the Private Label Manufacturers Association (PLMA), store brands have never been more popular among consumers. Nearly one of every [...]
Introducing: “B.E.S.T. Practices for Label Development” – a new framework from the researchers at Label Analytics.com When creating a new brand, or refreshing an existing brand, determining what label design will best showcase and sell your distinctive wine [...]