The past two years have been quite a ride for the private label industry. A good ride.

According to the Private Label Manufacturers Association (PLMA), store brands have never been more popular among consumers. Nearly one of every four products sold in the U.S. today is a retailer’s own brand.

In 2018, sales of private label grew by 4.4%, four times as much as national brands, representing a gain of $5.5 billion, according to the PLMA (Private Label Marketing Association).

Learn more about how Label Analytics Saleability Research can help private label producers and retailers to detect weak labels before they sink sales.


Read the full article here: Manzoline: Good things are happening with store brands