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 John Lawlor


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John Lawlor’s business life has been driven by curiosity and creativity starting with a twenty-year career as a globe-trotting advertising photographer based in London (Grants of St. James Wine, British Airways, Deutsche Bank…), New York (Nikon, Citibank, Taylor Wine…) and Los Angeles (Marlboro, Polaroid, Honda, Sterling Vineyards…) as well as a TV commercial director (McDonald’s, PGA Golf Tour, Prodigy Online Service…) before co-founding a venture capital-backed in the mid-nineties.

In 2014 Lawlor teamed with his old friend Don White to create Label Analytics.


Don White


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Don White is Chief Research Officer of Label Analytics, a company he founded with partner John Lawlor to apply his patented visual research process to supply wineries, wine retailers and importers with unbiased shopper evaluations of wine label effectiveness.

Before applying his talents to analyzing labels and packaging he researched and developed concepts into new brands as a brand manager (Wrangler Jeans, L’eggs Hosiery, Miles Labs…) and as a partner at Trone Advertising.