"Label Analytics shopper response data answers the one big question retailers don’t have an answer to.
'Is there a targeted consumer and how will the product perform in a competitive set.'
As a senior category analyst, senior sales manager and national account director, I’ve seen consumer data from the old controlled environment tests to electronic advancements.
When I saw Label Analytics, the pool size of the respondents and the degree of testing against the competitive set immediately piqued my interest.
I was able to use the results in buying opportunities with several national buyers and it was amazing how the data separated products from the everyday products being presented."
Steve Billey, Bronco Wine Co.
Director of National Accounts