These days, with information literally at the consumer’s fingertips, the label has to tell the story — and I’m not talking about words.
Impression is everything at the shelf. Figuring out what impressions matter is the real trick.
In the end, the shopper’s vote is the ONLY one that counts.
01-Retailer BenefitsJohn Lawlor2019-11-22T12:03:25-05:00