020-00-1220-Wine & Spirits Label Testing
Did you know that…?
There are 125,000 wine SKUs in the U.S. *1
An average of 62% of consumers are deciding which alcohol beverage to purchase at the shelf. *2
LABEL ANALYTICS STUDY OF WINE SHOPPERS *3
80% of wine label refreshes fail *4
*1 Jackson Family Wines CEO Rick Tigner 2018
*2 Nielsen 11/13/2019 webinar
*3 Label Analytics study among xxx shoppers in 201??
*4 Nielsen WVPack 201??
Three keys for winery success
- Craft a quality wine that can earn customer loyalty
- Create and validate a package with stand-out quality, value, and personality that customers will want to take home
- Convince retail buyers your brand (wine and package) deserve to be on their shelf
Label Analytics Saleability Research can be your package validation and sales presentation partner to help you succeed.